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Elements of design;

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1. Lines

Every shape we see in nature are formed by lines.

The lines we use in design has a single dimention only. However, a design composed of lines is two dimentional. But the wire used in crafting the design is three dimentional. 

 

The shapes of the lines create a phycological impression on us. 

Straight lines create the impression of: Confidence,  honesty,  firmness and completeness. 

Slightly  curved lines give us the feeling of relaxation and laxity.  Lines with numerous bends are more active. 

2. Direction;

In a design  the lines follow various direction.  Feelings these directions impart are:  

Horizontal lines - serenity, and the vertical lines -  balance and firmness, stability. 

 

 

 

 

The diagonal lines have movement. 

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3. Texture;

When you look around you, you see texture in everything you see. for example tree trunks, shells of insect, skin of  animals, a dirt road, sand and rock on the sea shore,  everything you see has texture.

 

When you think about texture imagine them to be in layers. If you superimpose them you'll create a new texture. Look at the tulip design at the right; it's outer leaves are bright straight curved of  yellow metal, but the inner flower is of a different texture which makes an otherwise plain design exiting. Adds dimention and movement.

 

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4. Density; when we visually compare two similarly sized  pieces of  jewellery, one made of wire and the other solid metal  we believe the one with the solid metal appearance is heavier, denser.

 

Also when we observe two pieces of jewellery made of similar materials of equal dimentions but;

- one designed and crafted inwards, ie; its elements extend from its exterior boundries to its center 

- one designed and crafted outward, ie; its elements point and reach out from its center

The former appears denser while the latter appears lighter and freer. 

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5. Shape;

a. Plain and shallow shapes

b. Shapes which attract our attention with their peripheral lines.

c. Shapes with holes or cut designs 

a.

b.

c.

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6. Space: The design and the area around it on the paper.

When we are creating a design we should think not only the design itself  but also where it will be used. The jewellery and the area around it should complement each other. Like the earring and the ear,  necklace and the neck, brooch and the collar..

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7. Colour; the basic metal of the jewel may be yellow and/or white but whole of the jewel inclusive of the gemstones may have a wide spectrum of colours.  

Dark colours make the design appear somber, while light colours make it appear cheerful.  Think of jewel and its parts together not in isolation.

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